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1 Minute read

The new old: Why the creative industry needs to rethink the ageing population

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1 Minute Read

The over 60s already outnumber the under 16s, and by 2040 one in seven people will be over the age of 75. But while the current generation of old people grew up in an era without technology, the ‘new old’ will be very different. So how can the creative industries reframe old age? That’s the focus of a new exhibition at The Design Museum exploring how designers and creatives can meet the challenges of a rapidly ageing society.

Read the full story: The new old: Why the creative industry needs to rethink the ageing population

About Advantages of Age

Profile photo of Advantages of AgeChallenging the media narrative around ageing, Advantages of Age has been created to celebrate being over 45. So if you feel that getting older has its benefits and want to be inspired by what you read, sign up and get involved. We welcome submissions.

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