The over 60s already outnumber the under 16s, and by 2040 one in seven people will be over the age of 75. But while the current generation of old people grew up in an era without technology, the ‘new old’ will be very different. So how can the creative industries reframe old age? That’s the focus of a new exhibition at The Design Museum exploring how designers and creatives can meet the challenges of a rapidly ageing society.

Read the full story: The new old: Why the creative industry needs to rethink the ageing population