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Lonely Clothing Hires 56-Year-Old Lingerie Model


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“Forget stereotypes, if someone looks good in your gear, shine a light on them.” New Zealand’s Lonely clothing brand has a new ad campaign that’s turning heads. 56-year-old Mercy Brewer is the star of the brand’s SS17 lingerie presentation, making ageism the latest taboo for the indie label to break. Lonely is known for its inclusive marketing, from its retouch-free autumn/winter 2016 campaign to its Instagram feed of customers wearing their lingerie in everyday life.

Read the full story here: Lonely Clothing Hires 56-Year-Old Lingerie Model

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