Suzanne Noble admits that some people think she looks more like a technology entrepreneur’s mother than a tech entrepreneur herself. Her 24-year-old son even suggested that he take the helm of her money-saving app to tackle the ageism she has faced.

Ms Noble demurred. “I’ve consciously made a decision to be the person that’s at the front of this because I recognise that without a marketing budget that was going to be the easiest way for me to [attract attention].” But it is a double-edged sword. “I’ve had prospective investors say to me: ‘We wouldn’t normally invest in somebody like you.’ Meaning somebody of your age.”

Read the full story here: You’re never too old to join technology’s bright young things | Business | The Times & The Sunday Times