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AofA People: Mychael Owen – Brand Builder


5 Minute Read

“Mychael Owen has built 10 brands of his own and has advised some of the world’s biggest brands – at board level – how to build theirs.
In his late 40’s, Mychael ‘wiped the slate clean’ and closed all his businesses to pursue what he felt he was born to.
These days, Mychael ‘Builds Braver Brands’ with his new agency mychael.co.uk, writes daily stories (3650 stories, 1 each day, for 10 years) at 50odd.co.uk and leads global clothing brand Always Wear Red as they build their reputation for creating The Best Hand Knits In The World.”

What do you do?

What I am born to do.

www.50odd.co.uk.
www.alwayswearred.com
www.mychael.co.uk

 

Tell us what it’s like to be your age.

It’s OK.

I am aware of the brick wall, though.

The end.

Death.

But I am also aware that I will live for 1000 months only.

That’s it.

So I live bravely.

That’s why I closed down a raft of 7 figure turnover companies that I’d built when I was 46.

To do what I was born to do.

I thought that I’d better hurry up as I’d used 600 months or so doing shite that didn’t really matter.

Working with (some) people I didn’t really like.

It’s much nicer doing things that do matter.

And working with nice people.

What do you have now that you didn’t have at 25?

A daughter.

Izzy Willow.

Izobel is 4.

Insights that make judgement and comparison with and from others less powerful.

A determination to see just one film as I lie on my deathbed.

Most people see two.

The film they were in.

And the film they wish they had been in.

I am determined just to see just one.

The one I want to be in.

And what about sex?

It happens quite a bit.

Actually no, wait.

There has to actually be someone else there with you doesn’t there?

No.

It doesn’t happen much.

And relationships?

I’m with Lisa.

Lisa puts up with me very well.

And is probably much more important than I imagine.

How free do you feel?

Interesting question.

Always Wear Red is a business that defines me most accurately.

Always Wear Red is the best hand knits in the world.

For the most important times of your life.

Your downtime.

It’s your permission to pause.

I believe in 8/8/8.

8 hour working (on something you love).

8 hours of sleeping.

8 hours free.

For pausing.

Because the time you do nothing can mean everything.

All of that (albeit authentic) brand-speak aside.

I am not as free as I could be.

But that might be OK, as it goes.

I’m not sure.

Freedom in of itself is not valuable.

What you do with it, is.

What are you proud of?

Izobel.

Always Wear Red.

Not turning into either my dad or my stepdad.

Both of whom were cnuts (conscious misspell).

What keeps you inspired?

Tomorrow.

And Izobel.

When are you happiest?

Mornings.

When Izobel is laughing.

And where does your creativity go?

Everywhere.

I imagine a world I want to live – and then I live it.

And I insist on people around me being endlessly free-thinking and creative.

I want them to think and behave in a blurty, Tourettes kind of way.

I assertively remove anyone that erodes the creativity inside anyone or anything with a great degree of determination and focus.

Creativity is breathing.

I can think of not one scenario where it’s inclusion would make anything less good.

What is your philosophy of living?

Life is nothing about what you do.
Life is all about what you are for.

And this… generosity is the most powerful driver of preeminence and leading an exceptional life.

Because generosity leads to a feeling of value and self-worth.

And value and self-worth lead to confidence.

And confidence leads to excellence, preeminence, and leading an exceptional life.

I see this as very straight forward.

And dying?

It makes me very, very sad.

And urgent.

I’m still processing death as a notion.

I plan to avoid it if I can.

If I ever meet God.

(Which I won’t.

Because she doesn’t exist.

But if she did).

I’d encourage her to leave the death bit out.

To create both love and death in the same lifetime is the cruelest idea.

Are you still dreaming?

Yes.

Always.

It is food to me.

Imagination and creativity are everything.

Research shows that judgment and comparison begin to erode dreams and creativity at the age of 5.

We rediscover dreaming and creating as we get older.

Because we remove the two aforementioned blockers more effectively as we celebrate (and indeed crave) our uniqueness more confidently.

I could run, growling into every day.

Desperate to dream and do at every juncture.

And take everyone with me, too.

What was a recent outrageous action of yours?

I appeared on a TV programme where a psychologist was placed with me and my team for a week.

His intention was to bond us so closely that we’d come to work naked on the Friday.

This was pilot show for Virgin 1 TV channel relaunched.

They asked.

I said yes.

3 million people saw it in year one.

10m+ to date.

Being filmed driving 10 miles to work with an A to Z on your willy is.

Err.

Interesting.

(And cold).

The golden opportunity in looking after older people – Courier Magazine


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Read the full story here: The golden opportunity in looking after older people – Courier Magazine

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